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Motionflow 120Hz Technology
24p True Cinema
Advanced Contrast Enhancer (ACE)
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 RGB Color Range |  xvYCC Color Range | Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. All XBR HDTVs support the xvYCC color profile (Extended YCC Colorimetry for Video Applications), or 'x.v. color' for short. Standard RGB color space allows the display of a portion of the colors that are viewable to the human eye. The next generation 'xvYCC' color space actually offers an available range of colors that exceeds what human eyes can recognize.
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 | While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced. So, where x.v. color expands the available range of colors your HDTV can display, Deep Color increases the number of colors your HDTV can display within that range, for smoother transitions from color to color.
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 Sony's Digital Media Extender (DMex) offers a digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMex expansion capabilities integrate into the award-winning XMB user interface making HDTVs a powerful entertainment platform that not only meets current needs, but expands to meet tomorrow’s needs as well.Go back to list of all features. |
| Many colors in the real world such as deep reds, greens and clear blues cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advancedchroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes. Go back to list of all features. |
| When was the last time you saw an on-screen display that was fast, fun and easy to use? Sony's award-winning Xross Media Bar (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast. Go back to list of all features. |
 Sony created BRAVIA Theatre Sync to go beyond basic digital audio and video transmission. Based on the HDMI-CEC function, BRAVIA Theatre Sync will be included on select BRAVIA Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button.8 Want to play your DVD on your Sony A/V system? Easy, just push PLAY on the BRAVIA HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVIA Theatre A/V system. Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you've finished enjoying it Push one button and the TV and A/V system powers down. BRAVIA Theatre Sync helps make things a whole lot easier to operate.(Found in all V, W, Z, and XBR Series HDTVs) All Connections
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| Developed in consultation with the Sony Pictures Entertainment movie studio, most 2008 Sony BRAVIA LCD HDTVs feature our optimized Theater Mode. Selecting the THEATER mode on the BRAVIA HDTV remote automatically adjusts a number of key elements that have an important impact on reproducing movies better. Skin tones and lighting are seen as natural without over-enhancing color and contrast. The picture is fine-tuned for a dark viewing environment just like the cinema and optimized for LCD display technology. Even the right amount of film grain is included. All of this helps preserve the mood and detail so you enjoy the cinema experience that you go to the theater to see, right in the comfort of your home. Optimized Theater Mode is another great example of Sony HDNA in action. We not only create the exciting movies that you see at the cinema but also enhance the home viewing experience to recreate it as only Sony can. (Found on most Sony BRAVIA LCD HDTVs.) Note: Optimized 'Theater Mode' was developed in consultation Columbia Pictures, a Sony Pictures Entertainment company. Go back to list of all features. |
 | With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.
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- Can't Go Wrong - First Time HDTV Owner - Sony loverElectronics : Sony Bravia XBR-Series KDL-46XBR5 46-Inch 1080p LCD HDTV
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Key Features
There are a lot of ways to define high-definition but BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA XBR HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.
Taking motion performance to the next level requires innovation and expertise. Enter Sony's Motionflow High Frame Rate technology. Motionflow detects the incoming video signal and applies the appropriate processing for optimum motion reproduction. Taking full advantage of film sourced 24fps encoded content available on DVD and Blu-ray Disc, Motionflow eliminates the need for 3:2 pulldown and delivers smooth, judder free video, faithfully preserving the integrity of the original film. When 60fps content is detected, Motionflow doubles the amount of frames and uses real-time calculation to create a new level of natural motion reproduction. You'll experience movies and sports with a greater sense of realism than ever before.
Movies and many prime time TV programs are shot at 24 frames per second. This means that TVs operating at any refresh rate that is not an even multiple of 24 will have to do some interpolation to present the content. TVs operating at at 30Hz or 60Hz traditionally solved this via a method called '2:3 pulldown'. The television repeats the first film frame over the first two fields of video, and the second film frame over the next three fields of video (1, 1, 2, 2, 2), and continues to do this with the 3rd and 4th frames, the 5th and 6th framer (1,1,2,2,2 - 3,3,4,4,4 - 5,5,6,6,6), and so on until 24 frames are displayed over 60 refresh cycles. This discrepancy in the number of times frames are displayed can lead to a jerky motion in filmed material which some viewers notice for example, especially with scenes that pan. 
Sony’s Advanced Contrast Enhancer (ACE) builds onour excellent on-contrast ratio performance of 2,000:11. A Dynamic Contrast Ratio of up to 18,000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the 'numbers', Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.